With the help of Partners, the YONEX All England Open Badminton Championships has become a world recognised tournament drawing thousands of spectators every year – attracting only the very elite of badminton players and showcasing some of the best badminton matches a tournament has to offer. The partners help to promote badminton as a major competitive sport and inform thousands that it is a healthy living innovative-thinking sport.
In 1957 under the name “Yoneyama Company Ltd”, the company focused on the evolution of manufacturing strong wooden badminton rackets for other brands. In 1974, the company and brand name was changed to Yonex.
Yonex is now a world leader in Badminton, Golf & Tennis equipment and are proud to be the title partner of the Yonex All England Open Badminton Championships. Their badminton equipment, stringing machines and knowledgeable staff are second to none.
They take the tournament very seriously and have supported it since 1984, as well as sponsoring many of badminton’s elite. Ever since then, the tournament has been very popular amongst the badminton professionals and has received worldwide recognition.
BWF Superseries Partners
The Badminton World Federation (BWF) is the governing body of the sport of badminton recognised by the International Olympic Committee (IOC). The BWF serve to regulate, promote, develop and popularise the sport of badminton across the globe and to organise and run the highest level international events.
MetLife, Inc. is a leading global provider of insurance, annuities and employee benefit programs, serving 90 million customers. Through its subsidiaries and affiliates, MetLife holds leading market positions in the United States, Japan, Latin America, Asia, Europe, the Middle East and Africa.