With the help of Partners, the Yonex All England Open Badminton Championships has become a world recognised tournament drawing thousands of spectators every year – attracting only the very elite of badminton players and showcasing some of the best badminton matches a tournament has to offer. The partners help to promote badminton as a major competitive sport and inform thousands that it is a healthy living innovative-thinking sport.
In 1957 under the name “Yoneyama Company Ltd”, the company focused on the evolution of manufacturing strong wooden badminton rackets for other brands. In 1974, the company and brand name was changed to Yonex.
Yonex is now a world leader in Badminton, Golf & Tennis equipment and are proud to be the title partner of the Yonex All England Open Badminton Championships. Their badminton equipment, stringing machines and knowledgeable staff are second to none.
They take the tournament very seriously and have supported it since 1984, as well as sponsoring many of badminton’s elite. Ever since then, the tournament has been very popular amongst the badminton professionals and has received worldwide recognition.
BWF Superseries Partners
The Badminton World Federation (BWF) is the governing body of the sport of badminton recognised by the International Olympic Committee (IOC). The BWF serve to regulate, promote, develop and popularise the sport of badminton across the globe and to organise and run the highest level international events.
OSIM is a global leader in well-being and healthy lifestyle products. With a partner like OSIM, badminton’s position is further strengthened as a sport that supports healthy and clean living. As of 2011, they became the official partner of the BWF World Super Series – which includes the Yonex All England Open Badminton Championships.
Iceni is a English natural mineral water, drawn from a chalk aquifer that lies deep beneath the South Cambridgeshire countryside. Iceni Water are the ‘Official Hydration Supplier’ to the BADMINTON England team. As the sole water supplier for the Team England players, Iceni water will be along for the ride, helping to rehydrate the players at all major badminton tournaments held in England over the next two years.